An imagined Q&A w/ myself about this, that hopefully answers your questions:
-What is this?
It’s a (mostly) daily newsletter that sends you music recs. The recs are for ~chill~ music to hear yourself think to, while you’re cooped up in your house with your kids, gf, bf, partner, wife, husband, loud-ass roommates, etc.
There are usually little to no vocals in the songs unless I specify otherwise.
-Doesn’t this kind of thing already exist?
Yeah, there are playlists and newsletters, but I have my own music taste that I personally like more than what’s out there. I also don’t like how some of them tend to focus on enhancing productivity. This is not a blackpilled, neoliberal project to make you a more effective worker for your boss, it’s good music for whatever you want, relaxing, suffering less if your job is shitty, napping, studying, working harder if that’s your thing, decompressing from your anxiety over the coronavirus. Whatever you want.
-Are you doing this indefinitely, or is this only during coronavirus social distancing/quarantine/lockdown?
I don’t know. Like everyone else, I have some more time now, so it’s definitely for at least that long. This is something I had been thinking about and started working on before it was clear we’d be in this situation, so it’s not some illy contrived quarantine idea.
-How are you qualified to do this?
I’m not. No one is. Before I started writing about politics and technology, I was a music journalist. I spent a lot of time poring over artists over the years and still do. It just so happens that I listen to a lot of music that some people like to use as background music.
-Why is this called Balenciaga Beats?
It’s funny to me and it gets even funnier if more people sign up and have to get a newsletter called Balenciaga Beats in their inbox every day.
-Is your goal for this to get a cease and desist letter from Balenciaga?